SEARCH ENGINE OPTIMISATION (SEO)
A major factor in whether a website is well ranked in Google is whether the website has been structured and built in a SEO-friendly way. We all have an expert understanding of the principles of SEO. We will always discuss the relative importance of SEO early in the brief phase, and make recommendations based on our client’s needs. All our sites are built in a way that allows Google bots to crawl the site and index each page based on the information on the page.
Social Media is playing an increasingly important role in the way that we find and share information online. That is why we always discuss integration with social media at an early stage of the website specification process.
It is possible to use information from social media sites such as facebook, twitter and linkedin on third party websites, and have information going the other way so that comments and posts written on a site are posted to social media sites.
The level of interaction depends entirely on our clients, but the important thing is that our staff have an expert understanding of what is possible. Updates in the field of social media are made every day, so we ensure that we all keep our finger on the pulse by staying up-to-date via blogs and forums.